Strategic Approach and Services
How We Can Help You
Our goal is to help organizations better align marketing and communication strategies with buyer behavior and expectations. If you’re delivering the wrong message in the wrong form or to the wrong people at the wrong time — your marketing dollars are not effectively being put to use.
Are you gaining new customers at the rate you need to reach your financial goals? Are you retaining clients? Do you know why or why not? Let us help you assess your marketing situation and create a more effective program.
[Assessment + Discovery]
Are you just not sure if you’re spending your marketing dollars most effectively?
Has it been a while since you’ve stepped back and really evaluated your marketing and sales program?
- Executive Interviews
- Competitive Research
- Surveys and Focus Groups
- Marketing Program Audits
[Strategy + Planning]
Does your organization, product or service hold the competitive position you want in the marketplace?
Is your inbound marketing program getting you the volume or type of leads you want?
- Business Plan Development
- Marketing Plans and Budgets
- Brand Strategy and Market Positioning
- Logo and Brand Architecture Development
[Implementation + Evaluation]
Will your investment best be spent on digital marketing, content creation and/or lead generation?
What content or creative campaigns will be most compelling and generate the most qualified leads?
- Content Development: Case Studies, Ebooks, Video Etc.
- Web Design and Development
- SEO | SEM | PPC
- Digital Marketing and Email Campaigns
- Webinars and Events
- Social Media Management
- Public, Community and Media Relations
We Measure What Matters
What outcomes are most important to you?
Whether it’s digital campaign conversions, qualified lead generation, bottom line impact or media hits, we work with our clients to determine how the WhiteHot Marketing team can best bring value to their organizations.
Then we’ll measure and report on those indicators continually, providing a monthly dashboard that offers a quick but thorough snapshot of agreed upon KPIs.
We get a little geeked out over the data.
Our clients find the results pretty darn cool too.