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Guerrilla Marketing for Student Housing

At WhiteHot Marketing, we often create plans for multifamily developers in niche markets, such as student housing. For one project in particular, the client – a student housing developer specializing in Tier II and III markets – acquired a property in a community where the concept of purpose-built student housing was entirely new.

The following case study details the 120-day project, where we used low-cost, highly interactive guerrilla marketing techniques to educate the market, build community relationships, develop brand recognition and attain 500 qualified leads.

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WhiteHot Marketing Guerrilla Marketing Case Study

Services Provided:

  • Strategic planning
  • Collateral development
  • Content development
  • Ad campaign development
  • Social media strategy & program management
  • Digital marketing
  • Community relations

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