Content Strategy and Marketing Support

Even in the B2B manufacturing world, content marketing can help fill the funnel, nurture leads, and ultimately, earn new business. You might be surprised how far a little creativity can go to make interesting and valuable content about topics pertaining to radio frequency (RF) welding of plastic products for medical and military industries. In fact, WhiteHot’s marketing campaigns generated an average 25 qualified leads per month and had their website ranking on first page results for 23 of 30 top keywords, bringing rapid growth for Genesis Plastics Welding. While competitors started updating the look of their websites, without a steady stream of new and high quality content, Genesis website continued to far outrank the competition. As the OEM’s outsourced marketing partner, WhiteHot Marketing provided Genesis with strategic marketing guidance and delivery of all marketing-related services from media relations to sales support. Check out the infographic below to see the marketing highlights.

Services Provided:

  • Strategic planning
  • CRM systems consulting
  • Sales program support & collateral development
  • Content development
  • Media relations
  • Ad campaign development
  • Website development & management
  • Public relations campaigns
  • Social media
  • Trade show displays
  • Partner co-marketing
  • e-Newsletters

Contact us today.

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