Brand Development & Lease-up Strategies

WhiteHot Marketing created the Annex Student Living brand and served as agency of record for several years to help establish the brand as a leader in student housing. WhiteHot also supported lease-up and retention marketing needs of all Annex developments.

Annex Student Living is a student housing development firm with nearly 2,000 beds in operation or development across the country and is noted as one of the country’s fastest growing multi-family development companies.

WhiteHot Marketing was contracted to develop a brand system that would create a solid presence for Annex and a foundation for its purpose-built student apartment communities. The company is making a wave in the industry due to its unique business model, the dynamic leadership of the organization and its memorable brand system.

Services Provided:

  • Strategic planning
  • Brand/logo development
  • Website development & management
  • Sales collateral development
  • Content development
  • Media relations
  • Advertising
  • Public relations campaigns
  • Social media strategy & program management
  • Trade show displays

Contact us today.

6 + 3 =