Whether your business is new on the scene or you’re trying to revitalize the image of a long-standing company, it’s always a good idea to consistently work on elevating your brand. Successful business owners strive to secure top of mind awareness and to be known for being the subject matter expert in their field and the go-to people for industry advice.
Here are some of the best ways to make sure you’re always keeping your brand front and center:
Define your audience: This is something you need to be doing for all aspects for your marketing and PR, but in order to ensure you’re touting your goods and services to the individuals and organizations that care the most, it’s imperative to understand your audience. You may think you know who your audience is, but it’s always in your best interest to ask third parties to help you define the personas of your key target groups. Buying habits and patterns change over time; your brand must evolve as well.
Engage with social media: The key word here is engage. That doesn’t mean shout out all the things that make your company great. I mean interacting with others, tagging them on social networks, asking questions, retweeting or sharing their posts, commenting, liking etc. It doesn’t always have to be a sales tactic. Mix it up, share some industry-related jokes, TGIF or oh my goodness it’s Monday posts. Show there’s a human behind the account. A big P.S. to this—always respond to customer issues (or follow through by sending the individual to the correct department).
Seek out speaking opportunities: Once again, these have to be opportunities where you’re getting yourself and your product in front of your defined audience. Please don’t give a speech (or send your CEO, director, etc. to deliver one) just to sell your product. Have a lively discussion and engage the audience. Bring ideas to the table and ask questions. If you do this, they audience will remember you and the brand you represent.
Take the pulse of your customers: There’s nothing more irritating than a company that continuously does something to tick off its customers. One of the most valuable things you can do is to simply ask customers how you’re doing. Send a short questionnaire (emphasis on short). Show sincerity by letting your current customers know you care and want to continue to improve to meet their expectations. And ask them how you can do just that. This goes a long way to both discovering what customers think of your brand and simultaneously improving it in order to retain their business and build loyalty.
Interested in learning more? Reach out to us today. We can’t wait to collaborate with you.