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Is The Traditional Press Kit Dead?

Who remembers printing stacks of fact sheets, press releases and executive bios — then placing them in fancy looking folders with business card stuck in the pre-made slits? You can kiss those days goodbye because the traditional press kit has gone the way of the VHS...

Bloggers Are Your New Best Friend

If you’re responsible for your company’s PR efforts and you haven’t gotten around to engaging bloggers yet, there’s no better time than the present. Bloggers have become just as important (and in some cases more important) as traditional journalists to help grow brand...