From Loyal Customer to Brand Advocate

Developing positive relationships with your customers is fundamental to running a successful business. First of all, it goes without saying: you want satisfied customers. Happy customers are an indication that you’re solving whatever need your business set out to...

Four Tips to Elevate Your Brand

Whether your business is new on the scene or you’re trying to revitalize the image of a long-standing company, it’s always a good idea to consistently work on elevating your brand. Successful business owners strive to secure top of mind awareness and to be known for...

Building Customer Loyalty Through Storytelling

Author: Jack Dolan, WhiteHot Marketing Intern “For sale: baby shoes, never worn.” This story, known popularly as the shortest novel ever written, is commonly attributed to Ernest Hemingway, although no concrete evidence has been able to prove it. Yet in only 6 words...

How To Tell Your Brand’s Story

To start us off, here are a few things your brand’s story isn’t (or shouldn’t be): A company history A way to tell people about your product/service Your founder’s biography So what is it? Your brand’s story should do two things. First, it should let potential...