Digital Marketing Support
WhiteHot Marketing staff members have worked with this growing Midwestern pediatric therapy firm for many years, most recently serving as its digital agency of record. Hopebridge Pediatric Specialists is committed to providing personalized therapy for children and their families touched by behavioral, physical, social, communication and sensory challenges, helping them live their best life possible.
Since opening their doors in September 2005, Hopebridge has worked hard to build a staff of motivated, highly-specialized therapists dedicated to helping children. Over nearly 10 years of growth, the organization has consistently invested in the people, technology and clinics to meet the growing demand of pediatric services. However, the last several years have brought rapid and continuous growth resulting in aggressive expansion throughout the Midwest.
As Hopebridge’s outsourced marketing partner, WhiteHot Marketing provides strategic digital marketing guidance and delivery of all digital marketing-related services from SEM to Salesforce.com support.
- Strategic planning
- CRM systems consulting
- Sales program support
- Sales collateral development
- Content development
- Ad campaign development
- Website development & management
- Social media strategy & program management
- Trade show displays
- Trade show marketing
KPIs: Lead Generation
Quality content that helps fill the sales funnel is a integral part of the Hopebridge lead generation marketing plan. On regular basis, WhiteHot Marketing creates downloadable content (such as case studies, videos and checklists) that demonstrates Hopebridge’s expertise and captures new leads.
Content also serves as another touch point for the Hopebridge in-house sales team, which sends follow-up documents to prospects relevant to their needs and interests.
The WhiteHot Marketing team checks in regularly to discuss how it can best support the sales team, what content has worked for them and what new materials are needed to further facilitate client engagement and education.