Guerrilla Marketing for Student Housing
At WhiteHot Marketing, we often create plans for multifamily developers in niche markets, such as student housing. For one project in particular, the client – a student housing developer specializing in Tier II and III markets – acquired a property in a community where the concept of purpose-built student housing was entirely new.
The following case study details the 120-day project, where we used low-cost, highly interactive guerrilla marketing techniques to educate the market, build community relationships, develop brand recognition and attain 500 qualified leads.
- Strategic planning
- Collateral development
- Content development
- Ad campaign development
- Social media strategy & program management
- Digital marketing
- Community relations