Strategic Planning and Marketing Support
WhiteHot Marketing staff members have worked with this Hancock County, Indiana contract manufacturing firm for many years, mostly recently serving as its agency of record. Genesis is an ISO 13485:2003 certified contract manufacturer providing radio frequency (RF) welding and heat sealing applications of plastic products for clients primarily in the medical and military industries.
Over nearly three decades of growth, Genesis Plastics Welding has consistently invested in the people, technology, equipment and facilities to meet their customers’ plastics welding needs. However, the last several years have brought rapid and continuous growth – especially in serving the research and development and production needs of the medical device industry.
As the OEM’s outsourced marketing partner, WhiteHot Marketing provides Genesis with strategic marketing guidance and delivery of all marketing-related services from media relations to sales support.
- Strategic planning
- CRM systems consulting
- Sales program support & collateral development
- Content development
- Media relations
- Ad campaign development
- Website development & management
- Public relations campaigns
- Social media
- Trade show displays
- Partner co-marketing