Brand Development & Lease-up Strategies

Annex Student Living is a student housing development firm with nearly 2,000 beds in operation or development across the country and is noted as one of the country’s fastest growing multi-family development companies.

WhiteHot Marketing was contracted to develop a brand system that would create a solid presence for Annex and a foundation for its purpose-built student apartment communities. The company is making a wave in the industry due to its unique business model, the dynamic leadership of the organization and its memorable brand system.

WhiteHot Marketing serves as agency of record to Annex Student Living and supports the lease-up and retention marketing needs of all Annex developments.

Services Provided:

  • Strategic planning
  • Brand/logo development
  • Website development & management
  • Sales collateral development
  • Content development
  • Media relations
  • Advertising
  • Public relations campaigns
  • Social media strategy & program management
  • Trade show displays

Contact us today.

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