Brand Development & Lease-up Strategies
WhiteHot Marketing created the Annex Student Living brand and served as agency of record for several years to help establish the brand as a leader in student housing. WhiteHot also supported lease-up and retention marketing needs of all Annex developments.
Annex Student Living is a student housing development firm with nearly 2,000 beds in operation or development across the country and is noted as one of the country’s fastest growing multi-family development companies.
WhiteHot Marketing was contracted to develop a brand system that would create a solid presence for Annex and a foundation for its purpose-built student apartment communities. The company is making a wave in the industry due to its unique business model, the dynamic leadership of the organization and its memorable brand system.
- Strategic planning
- Brand/logo development
- Website development & management
- Sales collateral development
- Content development
- Media relations
- Public relations campaigns
- Social media strategy & program management
- Trade show displays
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