Developing positive relationships with your customers is fundamental to running a successful business. First of all, it goes without saying: you want satisfied customers. Happy customers are an indication that you’re solving whatever need your business set out to fulfill.
Second of all, as we all know: it’s far more economical to retain existing customers than it is to go after new ones. While companies need a healthy balance between retention and acquisition, it makes sense to invest in building customer loyalty.
As it turns out, building customer loyalty is a smart strategy for both retaining and acquiring customers. Whether your business is B2B or B2C, transforming your loyal customers or clients into advocates for your brand makes perfect marketing sense. Check out the infographic below to find out how you can implement a strategic brand advocate program for your company.