The latest trend in marketing is artificial intelligence (AI). We spoke in our last blog about how AI is changing the marketing landscape and discussed some of the cool features it has to offer.
Now we are going to break down 5 ways you can begin to incorporate AI into your marketing strategy.
This is one of the more popular ways that marketers are getting involved with AI. Companies such as Amazon, Facebook, and Starbucks are just a few of the major businesses utilizing chatbots to communicate with their customers on a more personal and direct level.
Chatbots can be used for anything from creating personalized content to facilitating the customer’s buying journey in real-time. They can be working to build a sense of community around your brand at all hours. Plus, chatbots gather crucial insights about your audience. For instance, check out how Sephora uses chatbots to conduct surveys among their customers.
If you are still not convinced, check out this video from HubSpot on why you need a chat bot now:
One of the top priorities for any marketing team is lead generation and qualification. AI helps take the guesswork out of figuring out which leads will be the most viable, as these systems are much faster at processing data. Certain apps can also assist with finding new leads, such as LinkedIn’s Sales Navigator, which uses an algorithm to tailor lead recommendations to your profile.
By using these tools, marketers can free up time to focus on strategy and maximize their ability to get lead magnets to the right person at the right point in the sales funnel.
Artificial Intelligence can process data faster and keep it organized better than in the past. Before, marketers struggled with organizing huge amounts of data. This often meant data would become outdated, redundant, or was simply not used effectively.
AI’s ability to mine and make sense of data means marketers can spend less time trying to make heads or tails of information and spend more time using it.
Social Media Automation
Social media is a critical yet often time-consuming part of a marketing mix. Many teams seem to struggle with optimizing social media efforts and, most importantly, with proving ROI. AI tools can help marketers to better leverage the power of social media.
There are a number of AI-powered apps that can automatically curate content and post it during peak times to the right audiences. Brands are already using AI to amplify their content’s reach, identify important influencers and build stronger online communities.
By this point, the value of content marketing can’t be overstated, but not every team has the resources required to bring a content strategy to life. AI software makes it easier for marketers to keep pace with the demand for content.
AI can generate suggestions based on audience insights and can test which pieces of content are going to have the best engagement. AI uses predictive intelligence to catch content in its earliest stages of trending topics, taking the guess work out for content marketers. AI will also serve to create more personalized content, both during the creation stage, and in selecting which pieces of content to push to whom.
How to get started
As you consider incorporating artificial intelligence into your company’s marketing mix, it is good to start small. Choose a small project to test your AI out on before you dive head first into to the artificial intelligence bandwagon. That will give your company time to adjust and figure out what works best for you.
Keep in mind, not every shiny new app will make sense for your company’s needs. And in the same vein, tactical tools without a solid strategy won’t get you far. When in doubt, it’s best to work with a marketing partner that can help you determine how your company can best leverage artificial intelligence.