Strategic Marketing.

Business Results.

What We Do

We’re a strategic marketing firm dedicated to getting business results for our clients.  You can spend a small fortune on marketing activities like branding, web development, content creation or digital marketing. But if you’re delivering the wrong message in the wrong form to the wrong people — the return on any marketing investment will never meet expectations.

After a thorough assessment of your business position and any current marketing programs, we update the plan and implement the most effective solutions. The core of our strategic process includes asking and answering the following:

Where is your business now?

[Assess]

Where do you want it to be?

[Discover]

What will it take to get there?

[Plan]

How are we going to do it?

[Implement]

Blogs and News from WhiteHot Marketing

Disney as a Business Disruptor? How Lessons Learned From “The Most Magical Place on Earth” Can Transform Your Organization.

What’s worth more to your business: a satisfied customer or a loyal one? As the leader of an organization, wouldn’t you rather have: A customer who raves about your business on social media and to their peers? A customer who returns again and again – and brings...

Introducing AI into Your Marketing Strategy (Part II)

The latest trend in marketing is artificial intelligence (AI). We spoke in our last blog about how AI is changing the marketing landscape and discussed some of the cool features it has to offer. Now we are going to break down 5 ways you can begin to incorporate AI...

How Artificial Intelligence is Changing the Marketing Landscape (Part 1)

Examining the ways marketers are using artificial intelligence and how it’s changing the competitive landscape. Every year people get swept up in the latest trends. Whether it’s purchasing the newest iPhone or trying out the latest health crazy. Industries are subject...

12 Actionable Steps to Using LinkedIn More Strategically

By WHM Intern: Jenny Carter LinkedIn is one of the best networking and marketing tools out there. Yet, we find most companies don’t use it to its full advantage. LinkedIn is a powerful tool for finding connections, building sales leads and increasing Search Engine...

How to Prioritize Your Marketing Efforts to Maximize ROI

Some clients approach us with ideas already in mind – often based on what they’ve seen from their competitors or internal brainstorming efforts. Other clients come to us with no idea where to even begin on their marketing journey. Two common factors pop up in both...

Successful Social Media Campaigns to Inspire You [Part 2]

We’re back with even more successful social media campaigns to inspire your marketing efforts and get your creative juices flowing. In part one, we covered how brands use Facebook, Twitter and Snapchat to drive brand awareness, increase engagement and boost sales....

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